Cultural Misalignment Is Costing You Customers, Revenue, & Team Trust
We help companies identify the hidden behavioral and cultural factors sabotaging growth—and fix them fast.
Carlton Research helps companies solve the cultural disconnects that quietly derail teams, products, and growth.
Whether you’re leading a local team, scaling across regions, or struggling to reach customers, we uncover the behavioral dynamics behind the friction—and deliver clear, actionable solutions to move your business forward.
working with us
why Carlton Research
We See What Others Miss
When a team stalls, a product flops, or a market push falls flat—most firms chase the wrong fixes. We uncover the cultural disconnects at the core of the problem, so you don’t waste time or trust on surface-level solutions.
Real Expertise, Earned in the Field
Founder Carisa Carlton has lived in five countries, studied under top anthropologists, and advised companies in the Americas, Asia, and the Gulf. Her insight is not just academic—it’s lived, applied, and razor-sharp in moments that matter.
From Insight to Impact
Every recommendation is tied to a business result: stronger retention, smoother internal rollouts, successful launches, clear understanding. We don’t just produce decks. We produce clarity that drives revenue and performance.
Methods of Discovery
UX Research
Fix cultural disconnects in your product experience.
Focus Groups
Reveal the unspoken beliefs shaping customer choices.
In-Depth Interviews
Understand drivers behind customer behavior.
Immersive Intelligence
Use deep global experience to decode what data can’t.
Contextual Inquiry
Observe what users do—beyond what they say.
Surveys
Quantify behavior patterns across diverse regions.
Market Analysis
Spot cultural risks before launching in new markets.
Competitive Analysis
Uncover how cultural nuance gives you the edge.