Bridging U.S. and Mexican Markets
We conduct research to help companies understand their customers in Mexico and the USA.
UX Research
Gain deep insights into how users interact with your product or service in both the Mexican and U.S. markets, helping you refine the user experience across cultural contexts.
Focus Groups
Understand consumer attitudes and perceptions through moderated discussions that reveal key insights about your target audiences in Mexico and the United States.
In-Depth Interviews
Delve into the motivations, behaviors, and needs of your customers in both Mexico and the U.S. with comprehensive one-on-one interviews.
Surveys
Collect quantitative data from diverse demographics in Mexico and the U.S. to guide your business decisions with culturally informed insights.
Contextual Inquiry
Observe and analyze how users engage with your product in their natural environments in Mexico and the U.S. to uncover real-world behaviors and pain points.
Ethnography
Explore the cultural and social dynamics influencing consumer behavior in Mexico and the U.S. through immersive, on-the-ground research.
Market Analysis
Navigate both the Mexican and U.S. markets with detailed analyses that identify opportunities, challenges, and strategic entry points.
Competitive Analysis
Gain a competitive edge by understanding your rivals in both the Mexican and U.S. markets, including their strengths, weaknesses, and positioning.
working with us
why Carlton Research
Mexico Expertise
Explore Mexico’s diverse markets with our expert team’s deep cultural insights across the broader culture, subcultures, and microcultures.
Data-Driven
Leverage survey research, demographic analysis, and data analytics in Mexican or American markets for deep insights, driving strategic business choices.
Tailored Solutions
Benefit from strategies tailored to each region’s unique culture and demands, paving your path to success in complex markets.
