This white paper, informed by mixed methods UX research, explores the challenges and opportunities in Mexico’s growing subscription market, focusing on payment problems experienced by 52% of respondents.
It offers insights from a subscription service market analysis specialist and payment behavior researcher in Mexico, Carisa Carlton, showing that 61.4% of affected users prefer a centralized management app.
The paper provides strategic recommendations, including the development of centralized payment opportunities, personalized communication, educational content, and WhatsApp notifications.
Ideal for businesses seeking guidance on user experience or subscription services payment solutions with a focus on the Mexican market.
