From UX to market analysis in the U.S. and Mexico
A systematic process of understanding users’ needs, behaviors, and motivations to design and improve products, services, and experiences.
Use Case: We recently conducted a usability study to help Microsoft understand how Mexicans find and interpret icons on their Game Pass website design.
A standardized, self-administered questionnaire used to collect data from a large sample of people to understand attitudes, opinions, and behaviors.
Use Case: We recently conducted a Mexican national survey to understand payment barriers for foreign subscription services to inform a company in Guadalajara on a new FinTech mobile app design.
Carlton Research identifies key competitors, competitor business practices, and competitive market opportunities for strategic advantage.
Use Case: Carlton Research conducted a competitive analysis for Xbox Mexico and USA to disrupt subscription models in the gaming industry.
Market Analysis:
A systematic process of gathering and analyzing data to understand market trends, competitors, and customer needs to inform business decisions.
Use Case: Carlton Research recently conducted a niche market analysis for a U.S. startup entering the Mexican online retail and service market.
One-on-one, in-person or remote conversations with individuals to gather detailed, nuanced information about their thoughts, feelings, and behaviors related to a product or service.
Use Case: We conducted in-depth interviews in Baja California Sur to understand barriers to female college graduation for Secretaría de Educación Pública, the Mexican department of education in La Paz.
A qualitative research method that involves immersing oneself in a culture or community to understand people’s behaviors, values, and practices in a holistic and contextual way.
Use Case: In 2024, Carlton Research concluded a three-year ethnographic study in Baja California Sur to inform product development strategies in the education sector.
Carlton Research organizes and maintains ongoing moderated discussions with a small, diverse group of people to gather opinions, attitudes, and experiences about a product, service, or concept.
Use Case: Carlton Research recently designed a focus group for a Mexico City entrepreneurs group to discuss business challenges and solutions with a diverse group of members on an ongoing basis, where Carlton Research acts as the moderator and analyst.
A research method that involves observing people in their natural environment to understand how they use products, services, and technologies in real-life situations.
Use Case: Carlton Research recently conducted field research in Guadalajara to study payment behaviors on the Mercado Libre retail app.
Our commitment extends beyond mere data — it’s about weaving the fabric of your business into the local tapestry, ensuring that every move you make is culturally congruent and socially responsible. Your success is our mission, and we champion it with the precision and care it deserves.